Key Challenges for Brand Marketing in Digital Era 4
- Arsen Manasyan

- Feb 20, 2024
- 1 min read

In the digital era, finding the right equilibrium between branding and performance marketing is challenging. Brands often fall into the trap of being too ROI and GMV driven, neglecting the essential brand-building efforts. Striking the right balance is key to sustainable success. #DigitalMarketing #BrandStrategy
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