When people hear the word “consulting,” they often imagine expensive suits, endless PowerPoint slides, and vague advice. But the reality...

What Does a Consultant Actually Do? If you've ever wondered, “What does a consultant even do?”—you’re not alone. The word consultant is...

Positioning and Strategy A Thoughtful Strategy for a Winning Brand Dahook beer is an Armenian premium craft beer, and its market entry...

Alpha Consulting is your efficient business partner, specializing in business model development, optimization, transformation, brand...

Put strategy first, not communication There’s an increasing – and reasonable – expectation that corporate responsibility (CR),...

Keeping updated with the latest business trends can help organizations plan for the future and implement exciting innovations to increase...

Starting a business in 2024 can feel like venturing into the great unknown, much like a cosmic explorer setting out into the galaxy. But...

In the digital era, finding the right equilibrium between branding and performance marketing is challenging. Brands often fall into the...

With touchpoints scattered and new channels emerging, establishing effective cross-touchpoint/channel management is a hurdle. The absence...

What is a business consulting service? Ordinarily, the most universal response to this question is that a consulting...

In today’s fast-paced digital era, staying ahead of the curve in the realm of digital marketing is not just a choice, but an imperative....

What is Breakthrough? Breakthrough marketing refers to new and innovative ways of marketing a product through focused efforts....

Unlocking Organisational Potential: The Power of Business Advisory Services Organisational performance is pivotal for business success,...

Breaking the Time Barrier: The Challenge of In-Time Feedback Traditional survey methods fall short in the fast-paced world of digital...

In the digital landscape, successful marketing involves multiple teams - marketing, sales, e-commerce, supply chain, and more....

In the dynamic landscape of business, one size does not fit all! Unlock the potential for continuous development with personalized...